Integrated
Communications
The rapid growth of the Internet has led to
a new marketing communications discipline referred to as "Integrated
Communications" -- the intersection of traditional direct marketing,
public relations and the Internet. Integrated Communications is a
new set of communications skills and services that capitalize on the
global reach, instantaneous communications and real-time functionality
of the Web to reach target audiences. Integrated Communications has
blurred the line between marketing and public relations by offering
companies a new suite of interactive services to reach targeted buyers
that include:
•
Creation of comprehensive marketing plans including Internet advertising,
affinity group marketing and search engine optimization.
•
Development of "communities of interest" that reach your
ideal prospects, based on interest, profession, location, and other
demographic factors.
•
Placement of banner ads, key word purchases, reciprocal links and
interactive campaigns to drive traffic to your site.
To
learn more about how your company can benefit from an Internet marketing
and public relations program, please click
here to schedule a free consultation.
